Promoting balanced diets and healthy lifestyles

In today’s fast-developing society, changing eating habits and increasingly sendentary lifestyles have contributed to growing levels of obesity and noncommunicable diseases (NCDs) in the European and global population. As one of the key stakeholders, FoodDrinkEurope – representing Europe’s diverse food and drink industry – has committed itself to play its part in contributing to tackle these challenges by promoting balanced healthy diets and lifestyles.

Promoting healthy lifestyles

Based on the WHO Global Strategy on Diet, Physical Activity and Health (2004), the EU Nutrition Strategy provides the policy framework for action in the European Union. As part of this Strategy, since 2005, the EU Platform for Action on Diet, Physical Activity and Health has undoubtedly been a catalyst for additional and more urgent action.


This website highlights several key areas of action that FoodDrinkEurope and its members are undertaking. No action stands on its own; the European food and drink industry actively addresses the growing trends of the obesity epidemic in a holistic way by submitting and monitoring actions under the EU Platform in the following areas:

Consumer information

Reformulation & innovation

Marketing communications


Promoting healthy lifestyles